Major US retailer to launch Muslim women's apparel line

By Safvan Allahverdi

WASHINGTON (AA) - The major U.S. department store chain Macy's plans to launch a women's clothing line aimed at Muslim shoppers featuring hand-dyed hijabs, cardigans, dresses and tops.

The company has teamed up with Muslim designer, Lisa Vogl, a graduate of The Workshop at Macy's minority- and women-owned business development program, to showcase her brand Verona Collection.

"Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners,” Shawn Outler, Macy’s executive vice president, said in a press release sent to Anadolu Agency on Wednesday.

“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” Vogl said in the statement.

Last year, Nike also launched a women's clothing line aimed at Muslim shoppers and has started offering a high-performance hijab made for athletics after Ibtihaj Muhammad, a successful American fencer, became the first American woman to compete in the Olympics while wearing a hijab in the 2016 Summer Games in Rio de Janeiro, Brazil.

Verona Collection’s clothing line ranges in price from $12.95 to $84.95 and will launch on Macy's website on Feb. 15.