Real Madrid regained most valuable football brand title

Six "super clubs" continue to dominate world football as well as football economy

By Merve Ozlem Cakir

ANKARA (AA) - Real Madrid have retaken the lead as the most valuable football brand in the world, according to Brand Finance, an independent brand valuation consultancy.

With a brand value of $1.846 billion, leader Real Madrid was followed by Manchester United ($1.651 billion), Barcelona ($1.563 billion), Bayern Munich ($1.473 billion), Manchester City ($1.407 billion), and Liverpool ($1.336 billion).

Brand Finance underlined the concentration of wealth in these six "super clubs" which it said held 40% of the overall brand value of the Top 50.

Real Madrid last held the most valuable brand title in 2010.

The club’s brand value has grown 27% since last year, after winning a fourth UEFA Champions League in five years in 2018.

No Turkish club has yet made it to Top 50.

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