Heineken plans to cut up to 6,000 jobs amid slowing beer demand

By Gokhan Ergocun

ISTANBUL (AA) - Heineken announced on Wednesday plans to cut between 5,000 and 6,000 jobs globally as the Dutch brewer grapples with declining beer volumes and challenging market conditions.

The reduction, affecting roughly 7% of the company’s 87,000-strong workforce, is part of a broader strategy to save nearly €500 million ($520 million) annually.

The announcement came as the company reported its full-year results for 2025, revealing a 1.2% drop in global beer volume and a sharper 3.4% decline in Europe.

Despite the slump in sales volume, the company posted a 4.4% increase in operating profit for the year.

CEO Dolf van den Brink, who confirmed he will step down in May, described the job cuts as a necessary intervention to restore agility and fund future growth.

CFO Harold van den Broek noted that the restructuring would impact all levels of the organization, with a particular focus on operations in Europe.

The company also lowered its outlook for 2026, forecasting operating profit growth of between 2% and 6% down from previous guidance.

Rising operational costs, adverse weather patterns and a shift in consumer preferences were cited as key factors pressuring the industry.

Heineken shares rose following the news, as investors responded positively to the aggressive cost-saving measures despite a weak demand forecast.

The restructuring plan is expected to be implemented over the next two years as the company streamlines its operating model.