SellYourHotel.com, Health Foundation highlight Türkiye’s growing potential in wellness tourism

By Anadolu staff

ISTANBUL (AA) – SellYourHotel.com and the Health Foundation of Türkiye have called on local and international investors to take advantage of the country’s expanding wellness tourism sector.

Türkiye has recently emerged as a key destination for global hotel investors in health and wellness tourism. Ongoing investments in wellness hotels, spa resorts, yoga retreats, and detox centers, centered on natural therapies, highlight the sector’s growing potential.

- Türkiye offers unique market for wellness investments

Murat Goktug Aksu, chairman of JRO Yatirim — the parent company of both SellYourHotel.com and OteliniSat.com — said: “Türkiye’s thermal resources, natural beauty and infrastructure offer exceptional opportunities for wellness-focused hotels. Every day, more opportunities emerge for foreign investors in this field.”

Aksu noted that SellYourHotel.com and OteliniSat.com offer integrated services, from location scouting and hotel acquisition to renovation and brand integration, tailored to international investors, adding that Türkiye is ideally positioned for wellness hotel investments that provide sustainable income.

Murat Balaban, president of the Health Foundation of Türkiye, emphasized the country’s strategic advantage in health and wellness tourism, saying: “We fully support all investments in health and wellness tourism in Türkiye” and are prepared to provide “all necessary support in areas such as knowledge, expertise, and human resources” to support investor efforts.

He underscored that Türkiye is now a strong global tourism hub with vast potential in health and wellness initiatives.

- Türkiye’s rising growth potential in health and wellness hotels

As health and wellness tourism rapidly grows worldwide, Türkiye has firmly positioned itself as a key player in the sector. The sector is projected to contribute nearly $10 billion annually to the Turkish economy by 2025.

With increasing investments in wellness-focused hotels, the market is projected to expand further, boosting Türkiye’s share in the global wellness tourism landscape.

Backed by modern infrastructure, government incentives from the Ministry of Culture and Tourism, and an investor-friendly environment, the country presents an increasingly attractive opportunity for both domestic and international stakeholders.

With its cost advantages, natural resources, and growing international reputation, Türkiye — alongside partners like SellYourHotel.com — offers a solid foundation for long-term, profitable ventures in wellness and health tourism.