Trendyol joins EuroLeague Final Four 2025 as official sponsor

By Mutlu Demirtastan and Fatma Zehra Solmaz

ISTANBUL (AA) - Euroleague Basketball, the organizer of Europe's premier club tournaments, announced on Monday that Turkish e-commerce platform Trendyol will sponsor the upcoming Final Four, set for May 23-25 at Etihad Arena in Abu Dhabi.

A statement on X said the Trendyol brand will be displayed on courtside ad platforms at the arena, where Fenerbahce Beko, Monaco, Olympiacos, and Panathinaikos AKTOR will compete, as well as in the fan zone.

Paulius Motiejunas, Euroleague Basketball’s CEO, said: "It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories."

Caglayan Cetin, Trendyol Group president, said: "We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience."

The partnership is expected to boost EuroLeague’s presence in the Gulf and highlights Trendyol’s investment in global sports. After entering Gulf markets in 2023, Trendyol now serves over 3 million users and is among the region’s top shopping apps. Active in 27 European countries and Azerbaijan, the brand continues to grow its support for football, volleyball, and Olympic sports.