US consumers spent more than $44B online in 5 days of holiday season

By Sevgi Ceren Gokkoyun and Mucahithan Avcioglu

NEW YORK/ISTANBUL (AA) - In the five days from Thanksgiving to Cyber ​​Monday, during discounted sales in the US, online spending reached $44.2 billion, data from Adobe Analytics showed on Tuesday.

The spending in those five days was up 8%, compared to the previous year's $41.1 billion.

On Thanksgiving Day alone, online spending reached $6.4 billion, compared to $6.1 billion spent on the same day last year.

Online sales also increased on Black Friday, a time of limited-time discounts. On that day, consumers spent a record $11.8 billion online, seeing a 9% increase in spending compared to last year.

Over the weekend, online spending totaled $11.8 billion. The same period last year saw $10.9 billion in spending.

On Cyber ​​Monday, consumers spent $14.2 billion online, marking a 7% increase compared to 2024.

At the beginning of the holiday season, Adobe Analytics predicted that online spending for the period would reach $43.7 billion.

The period, which begins with Thanksgiving Day (celebrated on the fourth Thursday of November in the US), continues with Black Friday, when discounted shopping spreads across the country, Small Business Saturday and Cyber ​​Monday, and concludes with Christmas and New Year's Eve on Dec. 31, is a crucial period for the retail industry.

This period, commonly referred to as the "holiday season" in the country, is generally considered the most profitable time of the year for major retailers and is also considered a measure of the economic health of American consumers.