US Justice Department, 8 states file antitrust lawsuit against Google

US Justice Department, 8 states file antitrust lawsuit against Google

Google has used anticompetitive, exclusionary, conduct to eliminate threat to its dominance, department alleges

By Ovunc Kutlu

ISTANBUL (AA) - The US Justice Department, joined by eight states, filed Tuesday a civil antitrust lawsuit against tech company Google amid its use of internet advertisement technologies.

The department alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies.

"These technologies, known as ad tech, automate advertising sales by websites publishers to online advertisers," Attorney General Merrick B. Garland said in a press conference. "When an internet user opens a webpage that has ad space to sell, ad tech tools almost instantly match the website publisher with an advertiser looking to promote its products or services in the website to the website's user."

Garland said this process involves the use of an "automated advertising exchange" that runs a high-speed auction designed to identify the best match between a publisher selling an internet ad space and advertisers looking to buy it.

Filed in the US District Court for the Eastern District of Virginia, the lawsuit was joined by the attorneys general of California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia.

This is the second antitrust lawsuit against Google by the Justice Department in approximately two years after a lawsuit in October 2020, joined by 11 state attorneys, alleged that the tech company has unlawfully maintained a monopoly in internet searches, from general services to advertising.

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